1st reactions // the frame
Superga’s heritage sneakers are also experiencing fashion tailwinds. “A collab with Scotch & Soda’s Amsterdam Blaauw has given us many new customers that also just want the white and dark-blue classic,” David Langenberg said, who also had a fun bit of news: “We wanted to have a coffee bar in our newest shop that’s about to open next week in Van Woustraat in Amsterdam. So I approached Lavazza. As it turns out, the founders of Lavazza and Superga are brothers! And now they’ve decided to put Lavazza espresso bars in all (over 200) Superga flagship stores in the world. Because we discovered that. How cool is that?” What a family!