Is hiring the new having? Salon Heleen Hulsmann // Lena The Fashion Library
Is ‘hiring’ the new ‘having’? The trend is certainly being well promoted by artists and celebrities who happily admit that they pay to borrow vintage key pieces and catwalk looks from celebrity stylists who are able to make double use of their collections and connections. Nowadays you can hire designer fashion from Salon Heleen Hulsmann, for example. During her highly popular ‘salon’ at Modefabriek, vintage Margiela’s and YSL’s will, as of old, be passing from hand to hand, but there are also fantastic Prêt-a-party outfits to hire. At Modefabriek you can also get to know the Lena The Fashion Library, winner of several Start-up Awards and other awards such as the ‘Most innovative store’ prize at the Dutch Retail Experience Awards. At Modefabriek you can choose from top vintage pieces, sustainable fashion labels and special co-ops with young designers.