activity is key // the floor

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the FloorAt Cream, Jose Kortstee was still enjoying the success of her initiative. On Sunday, she organised a trend presentation by Leco van Zadelhoff at her stand, with a gin & tonic bar and goodies for all her customers. She proudly reads a few examples of the stream of wildly enthusiastic reactions on Facebook and Instagram: “It was a huge success. Activity is key. Visiting trade fairs should always be like a party! We have to work just as hard as retail, and it’s a dynamic interplay; we trade, we’re creative, flexible, think along with others and are able to shift between things very quickly. And… we have to treat each other well!”