blog team
ABOUT JAN AGELINK
Trendforecaster, specialized in fashion, design & retail stories for the future, based in Amsterdam. Translating moods, consumerpatterns and contemporary culture in highly visual trendpresentations and books. Presenting bi-annual directional inspiration to brands, designers, stylists and buyers in Europe. Consultant in concept & brand development and product & collection innovation. Forecasting teacher at Artemis styling academy and Amsterdam Fashion Institute. Trendwatcher for Textila and Link magazine.
AW 12-13 Army of lovers
A season of uniting contrasts.
Where we travel the world and feel one people.
Like nomads, vagabonds and pioneers,
we blend folkore together in a creative, crafted and satorial mix.
New silhouettes emerge; wider, comfortable & blurry.
New materials are used, a result of experiments in small scaled designer studios.
From primitive localists to multifunctional technocrats.
Where real world streetstyles get power through social media platforms.
1. Soft Guerilla
Localists take over,
organic lifestyle & design blend with street culture.
Imperfect waistland is being transformed into
artistic meeting points.
2.
Industry of Craft
Workwear executed with historic craftsmanship.
Design is functional and based on nostalgic worker functions.
Lo tec industrial shapes and constructions are key.
3.
Play for real
The 2 dimensional world of illustration and cartoons is
popping up in the 3 dimensional world.
Young generations live their live in a seamless on & offline world
4.
Digital Natives
Sophistication combined in futuristic technical design.
Ultra lite, biological and digital to explore earth and beyond.
Preview– Jan Agelink Style Forecast Summer 2012
Craft & Create
The need for meaning in our daily consumption grows as counterpart for our pressured lifestyle.
Loneliness is a big problem in this 21st century.
We crave for personal attention and customized service.
Ad a result for this quest, fashion & design stories for 2012 handle about craftmenship and creation.
Giving personal attention and control back to the consumer.
Slowing down a fast pace lifestyle, reducing clutter and sharing knowledge.
1.Internet of things
The internet is coming out of the computer and creeping into our daily products. It creates a nervous system that is smooting our daily patterns and providing us with up to date info. Science and nature colide to create a transnatural world.
2. Rurban revolution
In search of a natural rythm we find inspiration in mother earth.
Being more instinctive and grounded we get nourished and energised. As a result of world population conglomerating in cities, rural surroundings emerge in urban landscapes, creating romantic hide-out spaces.
3. The cornershop
‘Local’, ‘small scale’ and ‘personal’ gain interest. ‘Design it yourself’ mentality translates into ‘workshop’ and ‘atelier’ retail where craftsmen create products and can interact with consumers. Historic and vintage design gets explored and re-interpreted.
4. Reduce
Measured and effective design has our interest to unclutter our minds. Clear lines and bold shapes help us to regain grip in uncertain times. This clear design language has strong connotations with 60ties and 70ties, giving us upbeat styling and new silhouettes.
