Big John // Nieuw op Modefabriek
The story of Big John goes all the way back to 1940, when Maruo Clothing Company was founded in Kojima, Okayama, specializing in work wear and school uniform manufacturing. In 1965, Big John created the world’s first pre-washed jeans in Japan, to meet the demands of consumers who were used to second-hand jeans and felt raw denim was too uncomfortable. This was the beginning of the whole idea of “wash” that has become an essential element of denim design today.
Under the motto “Quality comes first”, Big John continues to explore innovations while honoring the traditional elements of Japanese denim. Each piece of clothing is made in factories with highest standards and extensive experience in manufacturing. Attention to details is what makes this product stand the test of time.
You can find Big John in Blueprint at Modefabriek.