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BLUEPRINT, the new platform for innovators in denim, authentic gear and street wear launched at the last edition of Modefabriek, caught on with exhibitors, visitors and the media alike. The bold and edgy design and eclectic structure that highlights the culture surrounding these inspiring, modern-traditional segments has really come into its own. Aided by Urform Studio, BLUEPRINT now has a new visual identity, and this summer edition of the event will feature an outdoor area including a marketplace, a p├ętanque court and a terrace with a selection of food establishments. G-Star, Wolverine, Filson, Dickies and Armor Lux have already reserved a space in this area.