BRAND-NEW BLUEPRINT GOED ONTVANGEN

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There was an extremely positive buzz around the brand-new Blueprint exhibition for trendsetters in denim, ‘contemporary’ street and ‘authentic’ labels. In the spacious and rudimentary set-up of scaffolds, wood, corrugated iron and gauze, a fabulous platform was created which gave every label or initiative – large or small – the chance to shine. Label as Lee, Nudie, the new Dutch biker-jeans label Eat Dust and G-star acted enthusiastic about this new brand environment- and experience.

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