BRAND TANK!

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Knowledge is King. Certainly in the district where everything is about the ‘revalued craftsmanship’ and ‘reimagined heritage’ of cultural determinant streetwear and denim brands. In the new BRAND TANK, brands can tell their stories about where they came from and where they want to go, or they can
focus on special products or specialisms, which can be highlighted. Brands who already secured a timeslot in the Brand Tank are Wrangler and Toms. In addition, innovation platform Denim City will give different workshops on everything you should know about denim. This is interesting for both the serious denim addict and for the sales person in a specialist denim store.

Sunday July 10
12.00 & 15.00: Denim City – Intro course about ‘Making better choices’ by Maarten Wentholt.
Sunday July 10
11.00 & 14.00: Wrangler – Inspiring denim talk by Vinod Belderok, Sales Manager Emerging Markets & Benelux Wrangler EMEA
Sunday July 10
13.00 & 16.00: TOMS: A dive into the history of TOMS and their key milestones by Alex Stoakes

Monday July 11
12.00 & 15.00: Denim City – Intro course about ‘Making better choices’ by Maarten Wentholt.
Monday July 11
11.00 & 14.0h: Wrangler – Inspiring denim talk by Vinod Belderok, Sales Manager Emerging Markets & Benelux Wrangler EMEA
Monday July 11
13.00 & 16.00: TOMS: A dive into the history of TOMS and their key milestones by Arne Detavernier

TOMS : One for One
The presentation dives into the history of TOMS, where, why and how the brand got started. And highlights the key milestones we have been able to achieve thanks to the support of our customers. We also touch on the gives aligned with each of our product categories, including sight, water and safe birth.

Wrangler : Into The Future
Vinod Belderok -Wrangler EMEA – will take the stage at Modefabriek to present the Wrangler Born Ready strategy. Their Brand Tank seminars will shine light on the past, present and future denim innovations from 1947 onwards. Always aiming to blend style & function, Wrangler is fit for your everyday adventures in denim. We are Ready. Born Ready.

VIEWS