BROWN clothes // Stoere elegantie
The high-end fashion label BROWN Clothes, founded in 2007, is based in Amsterdam. However, the force behind this label is the English designer Melanie Brown. Strong constructed details make up the basic design, creating archetypical garments with playful, conceptual elements. Lines, shapes and details are intrinsic to the design.
Brown clothes is entirely based on ‘Slow fashion’, the two collections January and June are combined in one concept. By using appropriate materials and items for January (the AW 2013/14 collection) and for June (the SS 2014 collection,) the design process spans the whole year. January and June takes its inspiration from The Merchant’s Tale, written by Chaucer in The Middle Ages. In addition, BROWN uses 20% sustainable materials for her collections. 20% of the fabric used in the collections is sustainable, examples of which are PET, modal and organic cotton/milk.