#LEARN by Daily Paper
Millennial-style entrepreneurship certainly also applies to such new heroes as Daily Paper, which has taken befriended labels to its shop-in-shop in the More Department Store and was an integral part of Modefabriek’s #LEARN programme, including in an MF Talk about the collaboration with Puma.
Daily Paper has only been around for five years, but its success is a classic example for an entire generation. “Young people see everything imaginable online, but they also want real-life experiences, like the Panel Talks with ADE Beats that we organise in the shop. If you want to reach this target group, you’ll have to become a relevant part of their lifestyle.”