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modefabriek 16 01 by RVDA II 2393aAcross the board, we see that brands and professionals are distinguishing themselves more sharply by focusing on the essence of their strengths. Gaastra is a great example of this. The brand presented eight key style jackets in specially designed display cases. “You shouldn’t try to be everything for everyone,” says Hein Barnhoorn, the new marketing director, “but rather the other way round: this is what we’re good at.” Of course, the trade fair also included the 10th edition of MINT, with its fundamental focus on ‘sustainable fashion & lifestyle’. The platform has penetrated deeply into the industry and inspires lots of exciting innovations.

HTNK fashion recruitment & consultancy introduced WORK IT! By HTNK: intimate sessions with a number of top professionals, en petit comité around the bright blue kitchen table with one of the six highly seasoned pros to talk one-on-one about changes in the industry, because a lot of things change! That is yet another focus, namely quality in career coaching.

Of course, the trade fair also included the 10th edition of MINT, with its fundamental focus on ‘sustainable fashion & lifestyle’. The platform has penetrated deeply into the industry and inspires lots of exciting innovations. Detail: Last Monday Glamour magazine announced that at least 10% of all fashion in the magazine will be ‘sustainable’.

MINT Modefabriek

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