innovatie // style matters

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Style MattersInnovation is also about sustainability. All the way at the front at the big hall’s main entrance, at the Style Matters platform for the most exclusive menswear brands, industrial designer Gidon Krot drew glances left and right with Foulproof. His label currently only consists of one product – a super smart, luxury raincoat that can change into a complete rainproof suit – and of course his lovely display furniture for the brand. “Foulproof is a vehicle for optimal enjoyment of the elements,” the driven designer said proudly: “I only want to work on real innovation, on things of existential value.”