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Fabienne Chapot, 36, Fabienne Chapot
Job title: Owner of Fabienne Chapot

How would you describe the style of your brand in five words?
“Fun, feminine, comfortable, colourful, bold and prints.”

Where does your passion for fashion originate?
“Fashion was not exactly part of my upbringing, but I do come from a typical entrepreneurial family. I’m extremely passionate about building a brand, which is more where my interest lies than creating a nice sweater.”

And how would you describe yourself in three words?
“Driven, positive and sensitive.”

What sense or feeling do you hope to invoke in wearers of your brand?
“Happiness and joy and, above all, that fashion is fun, not a must. It should make you feel good.”

What do you believe is the most important clothing item to invest in?
“A pair of quality leather pants. They can be combined with absolutely everything. Besides, leather pants fit perfectly to the body.”

Do you have any peculiar habits when it comes to clothes?
“Absolutely. I always roll up the sleeves of my blouses. I have no idea why.”

What fashion advice would you give your younger self?
“Enjoy it! Don’t take fashion too seriously, but approach it from a lighter perspective.”