Kuyichi lanceert ‘Deposit Denim’
Last night Kuyichi presented their new concept Deposit Denim during an event in the Red Light District. Deposit Denim is a new recycling concept, where consumers are asked to contribute by submitting an old jeans. Yesterday, attendees of the event could hand in their old jeans and in exchange they received 10 euros or a new Kuyichi jeans. All collected jeans will be recycled to spin new yarns that will be woven into new fabric. Considering that there are already millions of pounds of waste textiles in Europe (only in the Netherlands this is already over 200 million pounds a year – equivalent to 15,000 full trucks with textile) concepts like these are essential these days.
Consumers can hand in their old jeans – of any brand – from the 23th of May at affiliated ‘Deposit Kuyichi Denim’ retailers. The participating retailers can be found on www.kuyichi.com/deposit-denim. After handing in their jeans, clients receive 10 euro discount on a new pair of Kuyichi jeans. Another nice thing: it is not a one-off but a lasting initiative.