Levi’s introduces Levi’s® 501® CT, Levi’s® Commuter™ women and new Women’s Levi’s® fit

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Levi’s® pays its respects to its epic home city: San Francisco. From the fog rolling in from Ocean Beach and graffiti scrawled across the Mission to the miners, hippies and beats of the past and tech innovators of the present, it all influences and inspires the Levi’s® 2015 collection.

“Who you are is really defined by where you come from, your past, your present and your aspirations – so for 2015 our inspiration is San Francisco, because at the start of this season, that’s what we thought about – where we are from – and it was right there in front of us, calling out from the back patch of our 501® – Levi’s Strauss & Co, San Francisco, California”  —Jonathan Cheung, SVP of Design.

Levi’s® 501® CT

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The Levi’s® 501® Jean, the world’s first-ever blue jean featuring a timeless straight leg, relaxed fit and signature button fly, has earned its status as the most coveted jean in the world, lived in and loved by generations. For 2015, we are proud to introduce the new 501® CT (Customized & Tapered) and continue to offer our much-loved Original 501® jean in an extensive range of sizes, colors and finishes. It’s all about giving our fans the ultimate choice in their 501®s.

For 2015, we are proud to introduce the new 501® CT (Customized & Tapered) and continue to offer our much-loved Original 501® jean in an extensive range of sizes, colors and finishes. It’s all about giving our fans the ultimate choice in their 501®s.

501® jean wearers have been customizing their jeans for decades, most commonly tailoring the legs for a closer fit. We thought: let’s do the work for them. We took the Original and added a custom taper, crafting the perfect fit for a modern take on the classic 501® jean.  The new 501® CT has a little more room at the waist so it sits slightly lower for a more relaxed fit, and we’ve tapered the leg from the knee to the ankle, so you don’t have to.

Levi’s® Commuter™  

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Day or night.  Hot or cold.  Wet or dry. Hill or flat.  It’s all about form, function and cycling.

Launced in 2012, the Levi’s® Commuter™ collection made by cyclists for cyclists, got stronger and more versatile in 2015. For the first time, Levi’s® Commuter™ introduces the Women’s collection and expands further with a continued focus on innovation, form, and function.  Ride in them. Work in them. Live in them.

New Women’s fit

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About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeans-wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

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