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MEET AMSTERDAM’S FIRST PUBLIC RED CARPET
Amsterdam has recently been enriched with an inspiring hospitality concept. Hotel The Exchange, restaurant Stock and conceptstore Options! might well be the foundation of Amsterdam’s new red carpet – not to be confused with the city’s red light district. Located at the Damrak – between Amsterdam Central Station and Dam Square – it is the perfect place to get introduced with the city’s creative character in a very approachable as well as affordable way.
Hotel The Exchange is an initiative of Otto Nan and Suzanne Oxenaar, who were brave enough to start up the project which seamlessly weaves together fashion and architecture. The concept rests on a partnership with the Amsterdam Fashion Institute (AMFI) and centers on “rooms dressed as models”. This allowed the designers to treat each room as an individual, making them all a unique experience.
Since the concept should give shape to Amsterdam’s red carpet, the building needed a red carpet of its own during the opening. Therefore the entire front of the building was covered in red fabric attached to the dress of Liesbeth in ’t Hout – co-initiator of the project and former director of AMFI – was wearing. When she stepped forward The Exchange revealed itself to the public.
You’re most welcome to drop by, have a drink or a bite to eat at Stock, spoil yourself at Options! or enjoy a good night sleep in one of The Exchange’s enchanting rooms.
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