MF TALKS // DISTRICT D // MORE TO #LEARN

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Modefabriek offers an ever more ambitious #LEARN programme, with essential tips, tools and inspiration for professionals to make your greatest passion an even greater success. During both days of the event, the MF TALKS programme will feature inspiring trend lectures, social media workshops, case studies of successful innovators and panels with pioneers in retail.

Note almost all Talks are English spoken and are free to visit for all Modefabriek visitors!

SUNDAY JULY 09

KIRSTEN JASSIES // Instagram & Snapchat expert – JustK // 11.00 – 11.30
SHARE IT WITH VIDEO
It’s all about ‘Stories’ now on Instagram and Snapchat. What is your story and how good are you at telling it? Find out in Kirsten’s interactive talk about the key role of video in visual storytelling and learn how to optimize your social media presence.

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JOËL FERDINANDUS (& DAPHNE GERRITSEN) – INcrowd // 11.45 – 12.15
REINVENTING RETAIL: FROM PASSION TO PROFIT (Dutch spoken)
Joël’s job as a branche advisor and researcher for INretail is to connect today’s retailers with a new generation of entrepreneurs who are taking the stage with their boldly innovative concepts. Together with Daphne Gerritsen, owner Raincouture//Piogg, he will share what it takes to realise your dream business.   

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PROTE.IN  // WILL ROWE – CEO Protein // 12.30 – 13.00
NEW MASCULINITY: HOW BRANDS SPEAK TO THE MODERN MAN
What does it mean to be masculine in the 21st century? The cultural conversation about gender finally comes to address the problem with male stereotyping. As the culture is shifting, are brands successfully speaking to the modern male? 

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JAN AGELINK // Trendforecaster at Buro Jantrendman // 13.15 – 14.00
IS ATHLEISURE HERE TO STAY?
Activewear, casualwear and ready to wear have been merging into a new hybrid fashion style: ‘athleisure’. These clothes are designed for exercising, for everyday use and for dressing up all in one, and they are taking the market, the blogosphere and our lives by storm. Understand the impact and get the numbers and the forecast on this major and irreversible trend by Buro Jantrendman.

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THE STONE TWINS // Branding Consultancy – Declan and Garech Stone // 14.15 – 14.45
WHAT’S THE STORY?
Declan and Garech Stone (aka The Stone Twins) will explain in their inimitable style how branding is much more than logos. They will show how successful brands employ storytelling to convey the authentic personality and quality of their company or product. Enjoy in Super Stereo!

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RONNY DE VYLDER // Independent Consultant and Creative Visualizer // 15.00 – 15.45
FROM HERE TO TOKYO
What’s trending in the trendiest capitals of the world? Ronny roamed the streets of Tokyo, Kyoto, Osaka and New York to share with you his visual roller coaster of retail inspiration; from the coolest shop windows and displays to the best street style, trends and customer service concepts.   

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RICHARD LAMB // TrendWatcher.com Future Agency // 16.00 – 16.30
FUTURE FASHION RETAIL RENEWAL
Trend guru Richard Lamb will sketch his perspective on future proof retail concepts. Learn how Virtual Reality, Mixed Reality, Sensored Reality and robotization will impact our shopping experience, instore and online. Richard’s Talk will hand you lots of surprising Take Away’s!

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MONDAY JULY 10

KIRSTEN JASSIES // Instagram & Snapchat expert – JustK // 10.30 – 11.00
SHARE IT WITH VIDEO
It’s all about ‘Stories’ now on Instagram and Snapchat. What is your story and how good are you at telling it? Find out in Kirsten’s interactive talk about the key role of video in visual storytelling and learn how to optimize your social media presence.

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PANEL // Tenue de Nimes – Hutspot – Jones Arnhem – Anna+Nina // 11.15 – 12.00
THE STORE AS A BRAND
How to get more out of your store? What values do customers connect with when entering through your doors? Olga Kortz, editor at I-D Nederland talks with front running stores (Tenue de Nimes, Hutspot, Jones Arnhem and Anna+Nina) about the how and why and what it takes for a store to behave like a brand to boost customer bonding. Learn from the best!

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GEORGINA RUTHERFORD // Marketing Manager at IMA // 12.15 – 12.45
LET INFLUENCERS DO YOUR STORYTELLING
Georgina will give you a crash course on influencer marketing in fashion, from its heritage to the vital part of the modern marketing mix it is today. Find out what a good influencer marketing strategy could do for your brand & company and learn how to be totally up to date with your storytelling toolbox. 

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RONNY DE VYLDER // Independent Consultant and Creative Visualizer // 13.00 – 13.45
FROM HERE TO TOKYO (Dutch spoken)
What’s trending in the trendiest capitals of the world? Ronny roamed the streets of Tokyo, Kyoto, Osaka and New York to share with you his visual roller coaster of retail inspiration; from the coolest shop windows and displays to the best street style, trends and customer service concepts.  

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RICHARD LAMB // TrendWatcher.com Future Agency // 14.00 – 14.30
FUTURE FASHION RETAIL RENEWAL
Trend guru Richard Lamb will sketch his perspective on future proof retail concepts. Learn how Virtual Reality, Mixed Reality, Sensored Reality and robotization will impact our shopping experience, instore and online. Richard’s Talk will hand you lots of surprising Take Away’s!

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ANNE IRENE VAN DOESBURG // The Future is Female // 14.45 – 15.15
If you think of feminism as something our mothers and (great) grandmothers were into, think again! Recent Women’s Marches demanding equality and empowerment for women all over the world clearly resonate with hot topics in the fashion industry such as diversity and female power. Male or female, don’t miss this macro-trend Talk!

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