MINT is a new event in Amsterdam, part of the established tradeshow Modefabriek. It combines tradeshow and event, fashion and lifestyle. MINT has a dream. A vision for the future of fashion: great style, made with respect for people and our environment. We call it forward fashion. We hope to inspire towards a fashion scene that is both happening and harmless.
MINT explicitly chose to become a part of Modefabriek in order to reach a wide fashion audience. We want to show the industry (retailers, journalists and other fashion influencers) the best of forward fashion. Modefabriek has been the key player in the Benelux’ fashion industry for the past decade. With over 660 brands on 40.000 m2, it attracts up to 20.000 visitors each season, the vast majority of which are buyers with decision-making authority.
We hope you’ll be a part of MINT too.
You can read more about MINT in this document: WELCOME TO MINT SS 2014 (pdf)
Forward view on Fashion
Forward fashion: made with respect for people and our environment, without any concession in style.
MINT aims to show that this is possible. We believe that fashion can be incredible (esthetics) yet credible (ethics). We expect brands that exhibit at MINT to share our dream, passion and commitment. That they are working on both social and environmental aspects in a structural, credible way, while creating great style.
We can promise to strive for the best, to be critical, transparent and true. But at the same time, we can’t promise to be 100% perfect, yet. For now, the general industry isn’t forward fashion-structured enough. But through our area at Modefabriek we hope to grow, to develop and to join forces towards bigger change.
MINT curates. We have chosen to do so, because we feel it’s the best way to get our forward fashion vision across. We aim to overcome the major predispositions about sustainable/fair/eco fashion: that it is less beautiful, and that it is unaffordable. There already is a lot of amazing forward fashion, which isn’t excessively expensive, yet is innovative, on-trend or modern classic. At the same time, we feel it is important to demonstrate that forward fashion isn’t limited to certain segments of fashion, and offer variety.
You can find a more in depth overview of these issues in the document: MINT our view of forward fashion (pdf). Each brand that becomes part of MINT is asked to fill out a questionnaire regarding these issues, which you can find here: MINT questionnaire (pdf: acrobat 8 or higher required).
MINT X Egbert-Jan Weeber
We are very happy to announce that Dutch Multi-talented actor/DJ/music-producer, Egbert-Jan Weeber is the new face of Mint! Egbert-Jan Weeber is eager to help us create more awareness on Forward Fashion as he too believes the fashion industry is ready to change for the better. With his talent, good looks and great sense of style he can reach out to a new crowd and make them more aware of great alternatives in fashion.
Film: by Ine&Sanne
MINT Video & images
To get in the mood, please have a look at the video that was made at the second edition of MINT at Modefabriek:
MINT is strategically located near to the transfer hall close to Industrie and Blueprint. The MINT district is designed and decorated in an inviting and design-inspired way. The open stands are positioned around the lively centre of the MINT zone, near the café, shop and stage. A buzzing area, which aims to become the fashion forward heart of one of Northern Europe’s most influential fashion fairs. You and your brand can become a part of it.
For images of MINT, click HERE>>
MINT facts & figures
winter edition: 20.000 visitors
750 exclusive press invitations addressed to (trade) press and fashion editors
70% of the attendees is retailer, 89% of which have decision making authority. 15% of the visitors is press and 10% is VIP, which mainly consists of especially invited high-end, quality shops/boutiques and Dutch celebrities.
495 stands, 600 labels, 40.000 square meters fairground – MINT situated right at the entrance
65% of exhibitors present labels that are positioned in the middle/high segment, 35% present labels in the high-end segment.
MINT BRANDS JANUARY 2013
MVP Wear Aware: Dutch Basics, Manon Garritsen, Christina Krämer, Barbara Munsel
O My Bag
Esse Organic Skincare
MINT is an initiative of Marieke Eyskoot and Willa Stoutenbeek. Marieke is founder of ethical fashion expertise bureau talking dress. Willa owns a Amsterdam based sustainable fashion & lifestyle communication agency , W.Green. For more information about us please visit www.talkingdress.nl / www.wgreen.org.
We look forward to meeting you at MINT!
You can contact MINT via:
T: +31 20 4421960 or +31 6 41429881
For press inquiries please contact:
T: +31 6 42091602
MINT on Facebook
MINT on Twitter