MODEFABRIEK AND SANOMA

As of 2012, we are proud to welcome Sanoma as official partner of both Kleine Fabriek and Modefabriek. In their pursuit of quality, knowledge and creativity, Modefabriek and Sanoma Media – publisher of titles such as Cosmopolitan, Grazia, Marie Claire, Vega, James Magazine, Kek Mama and Kinderen – have forged a powerful alliance. Modefabriek hopes that this partnership will result in useful synergy benefits

Evguenia Trounova, B2B Marketeer in Fashion at Sanoma Media said: “Sanoma Media aims for long-term, sustainable co-operation with its associates. The fashion market is rapidly evolving, with developments coming thick and fast, while consumer behaviour is changing as well. Sanoma keeps a close eye on those trends, responds to them and helps its associates to do business.”

The partnership with Sanoma is a wonderful confirmation of Modefabriek’s constant ambition to distinguish itself on a basis of quality, modernity, creativity and originality. As a bedrock in the fashion calendar, Modefabriek offers a wide-reaching programme in which fashion is intertwined with an ever-increasing number of disciplines, such as design, food & drink, art, photography and music. Lucel van den Hoeven, member of the Modefabriek board, explained: “It is a better time than ever to engage in partnerships, enabling companies to combine their strength and expertise in order to optimally serve the interests of the unrelentingly dynamic market. Sanoma allows us to do just that, as they are brimming with experience and ambition and a perfect match with regard to content and objectives. Modefabriek is overjoyed with the opportunities that this partnership offers.”

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