MODEFABRIEK IN METAMORFOSE

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Floorplan

The next edition of Modefabriek on 26 & 27 January 2014 in the Amsterdam RAI will look completely different. The range on show has been thoroughly shaken up and reorganised, with a new dynamic, clear and fresh look. Never a dull moment in fashion!

New segments and platforms

Modefabriek’s 36th edition introduces four brand new segments: The Pavilion, The Frame, The Floor and The Square, which in turn are home to refreshed platforms: Salon, Blueprint, Stage, Mint and Chapter.

Click here for more information about the segments and platforms.

Modefabriek has taken another close look at the combination of participating brands brought together within our segments and platforms. They have been given a fresh new layout, which is dynamic and allows labels to be presented in a range of different contexts. A layout which essentially reflects recent developments in the retail sector.

Visitors to Modefabriek this January will have to learn their way around from scratch, so you can forget your familiar route this time! This is an unmissable chance for Modefabriek participants to attract new prospects. Buyers, stylists, journalists, trendwatchers and all other fashion professionals who come to Modefabriek will all be struck by new brands and new faces as they walk to their usual favourite exhibitors. A fresh perspective brings with it the discovery of lots of new things, and that’s exactly the energy that Modefabriek aims to create!

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