Natural Denim Selection // Project no evil
‘A must-have piece for denim lovers and collectors’ that is how the British denim brand Natural Selection Denim releases their limited pair of jeans. Natural Selection Denim was launched in 2009 by a UK design collective called ‘Guardians of the Standard’ (GOTS). Their aim was to uphold a standard of integrity and quality in menswear and with denim being a symbol of honesty and authenticity they launched a contemporary denim brand first.
The brand name of this 360 pairs of limited edition jeans is ‘No Evil’ and the symbol of these jeans is a green circle. This is because the jeans is made from organic 14oz selvedge from denim mecca White Oak plant. So the circle stands for the circle of life as well as sustainability. They are designed and inspired by the American jeans from the 1940s. Special attention has been given to the fit and cut with a lean modern straight leg and hem opening of 15 inches. Visit their stand at the Blueprint-platform upcoming Modefabriek!