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NEW AT MODEFABRIEK/ CUTTING EDGE: ALEXANDRA KIESEL CONSTRUCTS THE RULES OF FASHION
It took Berlin-based designer Alexandra Kiesel only six months after her graduation in February 2011 (Weiβensee School of Art) to win an important award. ‘The Designer for Tomorrow Award’ was handed to her by Marc Jacobs himself; which, you must admit, is kind of impressive. The advantages? The opportunity to show her new collection to an important audience at Mercedes-Benz Fashion Week Berlin. And…flying to New York to meet Marc Jacobs in his studio, where he gave her some food for thought: “It’s nice to make fashion. But it only works if you make fashion, which is purchased by customers!”
A market-driven orientation is the key to success when it comes to Marc Jacobs and Alexandra Kiesel implemented this mindset in her collection ‘Building Blocks Individuals’. A very wearable yet authentic collection. She tries to explain the specific rules of fashion, mathematical ánd technical, inspired by the allure of German Modernism: Bauhaus style. Kiesel explains: “My outfits are characterised by strongly contrasting colour combinations, geometric shapes and rather austere cuts. With my second collection, which I will present at Mercedes-Benz Fashion Week Berlin on January 18th, I choose the same idea. Under the banner of ‘support your local heroes‘ I have collaborated with Berlin-based artists for my debut-collection and I combined various illustrations in a highly diverse and multi-faceted manner.”
With Marc Jacobs’ advise resonating in her head, it’s up to Kiesel to give the audience some food for thought, revealing the rules of fashion.
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