Nieuw op Modefabriek: Havaianas

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Havaianas

Already referred to as the “best rubber sandal in the world,” The Zori (the Japanese sandal) was the inspiration for the creation of the Havaianas sandal in 1962. The name Havaianas (pronounced ah-vai-YAH-nas), Portuguese for Hawaiians, was a tribute to America’s glamorous holiday destination.

The addictive nature of these flip flops is largely due to a 42-year old secret rubber formula, which makes them butter-soft, bouncy, flexible and durable. The idea for the new sandal was so simple that its success spread like wild-fire. In less than a year, São Paulo Alpargatas was making five pairs of Havaianas every second; which adds up to 125 million pairs per year. Since their launch, 2.2 billion pairs of Havaianas sandals have been produced and sold throughout the world. If the sandals were laid end to end, they would go around the world 50 times. Havaianas will present their collection in Industry this season.

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