Nieuw op Modefabriek: Momotaro

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The Japanese premium denim brand Momotaro was founded (2006) in Kojima in Okayama, a place where time still passes slowly. It is a place where tradition lives on and artisans continue to weave their textiles meticulously using techniques passed down through generations. These jeans are ”made by hand without compromise” as the slogan reads. Momotaro is Japanese for ‘peach boy’. In one of the five great Japanese the peach boy is born out of a giant peach, and he grows up to defeat the ONI and become a healthy and honorable man. Momotaro Jeans is also a story of dreamers who have been standing fast with their dream of spreading genuine jeans from Okayama to the world.

You can find Momotaro in Blueprint.

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