NIEUW OP MODEFABRIEK // POM AMSTERDAM
“Choose to be seen” is the brand slogan of POM Amsterdam, a Dutch shawl company that designs a wide variety of colorful and recognizable shawls. It has been founded in 2011 by the Dutch sisters Liesbeth (1983) and Violet Lotgering (1978). POM is the abbreviation for “Piece of Mine”.
POM Amsterdam regards shawls as garments, NOT ‘just’ accessories. With a shawl, you can give expression to your style or in what mood you are. With a garment so close to your face that’s easily done!
The shawls are very recognizable, with their high quality colorful fabrics (all designed in Amsterdam) combined with an outspoken hem/fringe. POM designs a collection of 40-50 shawls twice a year: Fall/Winter and Spring/Summer with a price range from € 50 to € 100,-. Thanks to the unique and patented asymmetrical shape you can wear a POM in many ways!
POM Amsterdam can be found at THE FRAME at Modefabriek.