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Trash&Treasures live-fashionshoot

For the third time in a row, Trash&Treasures(T&T) hosted their own area during Modefabriek. This year even bigger, more creative and interactive. Besides offering a lot of fashion items, live-art and an interactive sewing studio, T&T also arranged a live-fashionshoot which took place under the guidance of stylist Ivania Carpio and photographer Mirjam Tonnaer. The stylist shopped all day for treasures and combined fashion-items and accessoirees to editor-styled looks.

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• POSTED 02.02.12

THANK YOU ALL

The 32nd edition of Modefabriek, which took place on 22 and 23 January, made a great deal of room for inspiration and new trends. Not only was up-and-coming talent once again broadly represented in Next & Cutting Edge, but the new platforms Mint, Blueprint and Sublime also created a fantastic platform for the exchange of refreshing new ideas about fashion and retail. Modefabriek is extremely happy with the positive and optimistic reactions to the platforms for creativity and inspiration that we offer in every edition. Especially in these times of economic malaise, the field of fashion needs to look its very best. This can only be done by continually innovating and by creating the very best products, environments and services possible. But the dynamic admosphere was not only thanks to the organisation, beyond any doubt Modefabrieks’ exhibitors and a massive visitor attendance derserve credits for the joint-creation of the lively vibe and good ambience. Modefabriek likes to thank all exhibitors, visitors, official partner Sanoma Media and ABN-AMRO, (media)partners and friends for their positive contribution. So let’s get cracking!

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• POSTED 31.01.12

OFFICIAL OPENING FORWARD FASHION

The new platform for sustainable fashion and lifestyle that was given a prominent position in this edition of Modefabriek. On the morning of Monday 23 January the MINT platform was  officially opened by the actress Halina Reijn, the ambassador of this ‘fashion forward’ initiative.

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• POSTED 31.01.12

EXCLUSIVE TALENT AT MODEFABRIEK

The exclusive selection of young, up-and-coming labels from both the Netherlands and abroad were presented at Next & Cutting Edge. Next to it, the collections were presented in the intimate catwalk theather. During this 20-minute show on Monday 23 January, visitors were able to view the selected outfits up close and personal, enabling the work of Hien Le, Issever Bahri, Anne de Grijff, Jonathan Christopher and Kiesel to make a huge impact.

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• POSTED 31.01.12

PILOT SUBLIME

On Sunday 22 January, the pilot of Sublime – an exciting new podium for cross marketing and brand experience – was launched with a fiery plea for radical innovation by trend watcher David Shah (View-Publications). Invitees were treated to a stunning series of brand manifestations, such as a veiled ‘design sketch’ by Mercedes accompanied by live violin music, or an olfactory installation of burnt Formula 1 tyre rubber for a new scent by Boss Bottled. The visitors were not put off by the experimental nature of the presentations, and judging from the enthusiastic feedback, Modefabriek can even afford to make the concept even more exciting and interactive. To be continued!

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• POSTED 31.01.12

BRAND-NEW BLUEPRINT WELL RECEIVED

 There was an extremely positive buzz around the brand-new Blueprint exhibition for trendsetters in denim, ‘contemporary’ street and ‘authentic’ labels. In the spacious and rudimentary set-up of scaffolds, wood, corrugated iron and gauze, a fabulous platform was created which gave every label or initiative – large or small – the chance to shine. Label as Lee, Nudie, the new Dutch biker-jeans label Eat Dust and G-star acted enthusiastic about this new brand environment- and experience.

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• POSTED 31.01.12

Halina Reijn for Mint

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• POSTED 26.01.12

Modefabriek presents theBorrel

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• POSTED 26.01.12

Sublime video

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• POSTED 25.01.12

Studio Tweelink at Blueprint

This year the rugged denim is standing side by side with solid steel mesh containers. Studio Tweelink, specialized in interior and product design, presents the Boxseat: A comfortable seating made of old industrial containers (furniture from the 2nd Life collection). Because of its re-use and sustainability, this has generated enormous press coverage in the Netherlands and abroad. They are praised by those that seek the beauty in well known products in everyday life and for their unconventional designs! Read more »

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• POSTED 23.01.12