NIEUW MANNENMODE-PLATFORM ‘STYLE MATTERS’
The upcoming winter edition of Modefabriek on 25 & 26 January 2015 in the Amsterdam RAI will be introducing the new premium menswear concept ‘Style Matters’. The Style Matters platform is aimed at providing direction for menswear retail in the Netherlands. Co-initiator Peter van Rhoon from CODE Magazine explains, “Menswear is evolving like never before. The world of men’s style is inspiring and this is clearly reflected in the structure of this segment.”
In the year 2014, the international menswear market is leading the way in terms of growth figures. With its ‘practical’ masculine values like functionality and sustainable quality, craftsmanship and innovation, menswear sets the tone in many respects for the entire sector, particularly in the higher segment.
“Being unique. Remaining distinctive. The premium menswear segment is the perfect place for retailers to convey their passion for craftsmanship and sense of style and innovation. Today’s consumers recognise this kind of passion for the work. The collaboration between Modefabriek and CODE Magazine has resulted in a wonderful initiative where retailers can indulge their passion.” Dave van Benthem, DECO Brand & Retail Management
Jochem Sanders @ Hel Ved
Modefabriek is translating this development for the Dutch market. The complete menswear spectrum will dominate the central Europe Hall at the upcoming winter edition, with premium brands within Style Matters, more broadly oriented menswear labels within The Square and denim brands in Blueprint. Today’s menswear shops combine these segments in almost every instance.
Style Matters is replacing Chapter, introduced two years ago, and brings together a wide range of premium heritage and new generation brands, varying from casual sportswear to business smart, supplemented with an exclusive selection of accessory brands and unique niche brands in non-fashion, varying from fragrances to electronics.
In the heart of the platform, designed by interior design firm Spijker & Splinter, will be a large lunch table, catered by the Amsterdam restaurant Foyer. This lunch table embodies the goal of Style Matters: connecting people within the industry in a personal and targeted manner to enable them to share their passion and knowledge, network and generate business.
Jochem Sanders @ Hel Ved
The Dutch menswear magazine CODE Magazine is not only available in stores, but also distributed to the 375 best retailers in the Netherlands and Flanders. Creative Director Peter van Rhoon and his team are collaborating with Modefabriek for the creative direction, selection, hospitality, PR and Style Matters programme at Modefabriek. The platform is expressly not CODE branded; other print media and bloggers in the menswear segment are welcome to contribute to the content of Style Matters. The collaboration between Modefabriek and CODE Magazine coincides with the launching of a B2B edition of the magazine in which Style Matters is highlighted.