MINT offers forward fashion: amazing style, made with respect for people and our environment.
MINT is a unique tradeshow-event in Amsterdam, part of the established fair Modefabriek. We aim to inspire towards a fashion scene that is both happening and harmless. Now more than ever: our innovative and authentic brands provide exactly the positive alternative retailers are looking for, and consumers seek.
MINT explicitly chose to become a part of Modefabriek in order to reach a wide fashion audience. We want to show the industry (retailers, journalists and other fashion influencers) the best of forward fashion. Modefabriek has been the key player in the Benelux’ fashion industry for the past decade. With over 600 brands on 40.000 m2, it attracts up to 17.000 visitors each winter season, the vast majority of which are buyers with decision-making authority.
After ten successful seasons, MINT is taking the next step. The progressive platform for sustainable fashion and lifestyle at Modefabriek will be a trade show and department store in one for this edition. You can now buy the MINT brands both as a merchant and as an individual visitor.
You can read more about MINT in this document:
MINT DEPARMENT SHOW JULY 2016
WHAT MINT OFFERS
MINT is about more than just sustainable fashion, and offers more than just a tradeshow experience. We believe in cooperation, expertise, and (jointly) creating a better fashion industry. This is what we offer.
MINT CURATES – we select labels based on style and level of sustainability; being part of MINT means you’ll be accompanied by the best: credible, stylish and high-level forward fashion brands.
MINT KNOWS – we combine years of experience in the fashion and tradeshow industry with expertise in, and passion for, fair fashion (and it’s not the fifth edition of MINT for nothing).
MINT INVITES – we actively approach relevant retailers and key press, both national and international, both through our own connections as well as Modefabriek’s extensive relations.
MINT PROMOTES – you: we believe in your brand and the story you want to tell, so we actively engage our (social) media, e-mail, online and offline network.
MINT ORGANISES – more than a tradeshow: in order to maximise the MINT-experience and attract as many visitors as possible, we also host a musthave-filled shop, cool café, exciting exhibition, inspiring lectures and relaxing massages (and the pre-show exhibitors dinner is becoming legendary…).
MINT CONNECTS – all fashion professionals of the now and the future: we bring together brands and buyers, hook up labels and agents, couple scoops with press and match colleagues and friends for life. And we love it!
MINT INTRODUCES – shows exceptional, groundbreaking, stylish brands from all over the world, that are up and coming and use revolutionary techniques or models. In short, the forward fashion visionairies who determine the future of fashion.
Because we feel it’s the best way to get our forward fashion vision across. We overcome the major predispositions about sustainable/fair/eco fashion: that it is less beautiful, hard to get and unaffordable. We show that there are lots of amazing forward fashion brands, which are fairly priced, innovative, on-trend or modern classic. Also, we feel it is important to demonstrate that forward fashion isn’t limited to certain segments of fashion.
Carlien Helmink – co-owner of forward fashion label studio JUX “MINT offers a great platform for brands, where we meet buyers, press and other interesting professionals who are looking for the fashion of the future.”
Merryn Leslie – fashion director and owner of London-based directional womenswear boutique 69b “MINT showcases sustainable fashion in a fresh and innovative way. The curated brand list firmly represents contemporary forward thinking fashion. I applaud and thank Marieke Eyskoot and the Modefabriek/MINT team for being part of the sustainable movement, and for presenting the sector in such a cool way.”
Charlotte van Waes – co-owner of Charlie + Mary’s Agency “MINT gives us the opportunity to express our core calues of being a true fashion agency, and creates an inspiring setting where forward-thinking retailers meet the brands of the future!”
Holly Syrett – Manager of Business, Consumer & Sustainability Programmes at Amsterdam Fashion Week “For several years now, MINT has been ‘the place to be’ for fashion professionals who want to explore stylish sustainable fashion. Its power lies in the integration with thé fashion tradeshow of the Benelux, Modefabriek. MINT is the perfect place to present your brand to a wide range of potential customers from the industry.”
MINT IMAGES & MOVIE
For images of MINT, click HERE>>
MINT BRANDS JULY 2016
MINT is organised by sustainable fashion and lifestyle expert Marieke Eyskoot and Naomi Rachèl Timan – in close cooperation with Modefabriek.
We look forward to meeting you at MINT!
You can contact MINT via:
T: +31 20 4421960 or +31 6 41429881
MINT on Facebook
MINT on Twitter