WELCOME TO MINT
MINT offers forward fashion: amazing style, made with respect for people and our environment.
MINT is a unique tradeshow-event in Amsterdam, part of the established fair Modefabriek. We aim to inspire towards a fashion scene that is both happening and harmless. Now more than ever: our innovative and authentic brands provide exactly the positive alternative retailers are looking for, and consumers seek.
MINT explicitly chose to become a part of Modefabriek in order to reach a wide fashion audience. We want to show the industry (retailers, journalists and other fashion influencers) the best of forward fashion. Modefabriek has been the key player in the Benelux’ fashion industry for the past decade. With over 660 brands on 40.000 m2, it attracts up to 20.000 visitors each season, the vast majority of which are buyers with decision-making authority.
Coming July 13/14th 2014, MINT returns to Modefabriek for its sixth edition. We look forward to working with you towards the new fashion industry, and hope you’ll be a part of MINT. Welcome!
You can read more about MINT in this document: WELCOME TO MINT SS15 (pdf)
WHAT MINT OFFERS
MINT is about more than just sustainable fashion, and offers more than just a tradeshow experience. We believe in cooperation, expertise, and (jointly) creating a better fashion industry. This is what we offer.
MINT CURATES – we select labels based on style and level of sustainability; being part of MINT means you’ll be accompanied by the best: credible, stylish and high-level forward fashion brands.
MINT KNOWS – we combine years of experience in the fashion and tradeshow industry with expertise in, and passion for, fair fashion (and it’s not the fifth edition of MINT for nothing).
MINT INVITES – we actively approach relevant retailers and key press, both national and international, both through our own connections as well as Modefabriek’s extensive relations.
MINT PROMOTES – you: we believe in your brand and the story you want to tell, so we actively engage our (social) media, e-mail, online and offline network.
MINT ORGANISES – more than a tradeshow: in order to maximise the MINT-experience and attract as many visitors as possible, we also host a musthave-filled shop, cool café, exciting exhibition, inspiring lectures and relaxing massages (and the pre-show exhibitors dinner is becoming legendary…).
MINT CONNECTS – all fashion professionals of the now and the future: we bring together brands and buyers, hook up labels and agents, couple scoops with press and match colleagues and friends for life. And we love it!
Because we feel it’s the best way to get our forward fashion vision across. We overcome the major predispositions about sustainable/fair/eco fashion: that it is less beautiful, hard to get and unaffordable. We show that there are lots of amazing forward fashion brands, which are fairly priced, innovative, on-trend or modern classic. Also, we feel it is important to demonstrate that forward fashion isn’t limited to certain segments of fashion.