Tag: Hien Le

(ENG) NEW AT MODEFABRIEK// BERLIN PROMISES: LOOKING BACK AND AHEAD WITH HIEN LE & ISSEVER BAHRI S/S 2012

Zoo Finest

Get your credit cards ready! Being an avid online shopper, I absolutely love Zoo Finest – an exclusive collaboration between online boutique thecorner.com and Zoo Magazine, the beautiful magazine I work for.

As you may know, thecorner.com is part of YOOX Group, the global fashion e-tailer. On thecorner.com, its high-end online department store, you can shop for labels such as Ann Demeulemeester, Dries Van Noten, Haider Ackermann, Rick Owens, Marc Jacobs, Raf Simons, Kris Van Assche and Adam Kimmel. But what sets them apart from the rest is the fact that thecorner.com is also devoted, just like Zoo Magazine, to cultivating art and encouraging the creative process with talented artists in the world of fashion, art and music. And that’s how Zoo Finest came into being: the collaboration originated from the need to strategically support creativity, authenticity and originality on an international level.

Zoo Finest is the first online mini-store curated by a style magazine, featuring the collections of four emerging fashion talents. We have selected three womenswear brands from Germany (Kaviar Gauche, Issever Bahri and Hien Le) and one from the Netherlands (Anne de Grijff) to participate in this project. It’s quite a struggle (and that’s an understatement) for up and coming designers to set up an international distribution network. But thanks to this project, their collections are available in more than 50 countries, giving them a global reach.

The introduction of Zoo Finest took place during Berlin Fashion Week, on the evening of July 6th. We organized an intimate get-together at the lovely Direktorenhaus, the new, central venue for Berlin’s design and art scene. Guests included photographer Miron Zownir, artist Michael Kunze, musician Wende Snijders, editors from the likes of Style.com, i-D, and Sleek, and the designers from Kaviar Gauche, Issever Bahri, and Hien Le. DJ Yourhighness (Rollerboys / Ultracity) played an exclusive set at the cocktail. During the event, we showcased a short movie curated by the Zoo Magazine team. In collaboration with Amsterdam-based photography duo Bill Tanaka, Zoo’s Sandor Lubbe directed a poetic video that stars Dutch model Nora Ponse, stylishly modeling the best looks of each of the four designers participating in Zoo Finest.

The collections will be available as of this week, so I suggest you go to thecorner.com for some fall/winter wardrobe essentials now. Sorry guys, it’s only womenswear for now. But I can already tell you that this might change next season…