Tag: new
New at Modefabriek: Religion adds colour
Established in the early nineties British brand Religion was firmly rooted in club culture. From a niche T-shirt range it developed into a complete womenswear collection and a line for men. Always with anarchistic graphics, experimental design techniques, and destroyed fabrics as key elements. And with black, white and grey as colour scheme. But recently Religion became a bit more colourful, states Iris Agterdenbosch of Ludlow Street, Dutch agent of the brand. ‘This season two colors are added. And there is also a slight change of direction: the designs are still innovative but more wearable. One could say that Religion stays true to its dark and deconstructed handwriting but has become more balanced.’
Recently the brand opened two stand alone shop in London and several shop-in-shops throughout Europe. Iris would love to see a shop-in-shop realized in the Netherlands.
NEW AT MODEFABRIEK// AVELON: VINTAGE FINDS AS STARTING POINT S/S 2012
A stiff jersey oversized top that someone had attached a big silk wrap to. Erik Frenken, (design) director of Avelon, discovered this vintage piece in Londen, and used it as the starting point of part of the spring/summer collection.
‘Avelon balances between elegant design and the cool and roughness of street style. I think an outfit is cooler when it is not too polished. A look should always have an I Don’t Care element. The fact that the two fabrics in that vintage top were put together in a rough way was that element to me. I liked that a lot’, explains Frenken. Lees verder »
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