Tag: premsela

(ENG) DUTCH DESIGN WEEK

BASIC INSTINCTS

Instead of struggling for words, I will soon have a visual explanation for people who ask me to assess “Dutchness” as a foreigner from Germany. Of course, I am not that foreign, given that Germany and the Netherlands are quite close geographically. Still, until I began working on Basic Instincts, I would have found it difficult to describe the Dutch mentality. Featuring more than 50 artists across various disciplines including fashion design, fine art, product design, photography and architecture, Basic Instincts reflects the diversity of Holland’s creative culture. ‘We Share Air’ is therefore not just the title of a work by participating artist Navid Nuur. It is an apt description of the concept behind the exhibition itself.

Basic Instincts is divided not into different disciplines so much as themed into ‘landscapes’ that are named after pivotal aspects of Dutch creativity. A fashion designer, an architect and a fine artist are showcased together in one room to demonstrate how their work relates to one another, thus symbolizing the sharing of air.

For instance, fashion designer Iris van Herpen is appropriately situated in Slow Forward with product designers BCXSY, Jo Meesters, and Doepel Strijkers Architects. Her presence reflects the paradox between the avant-garde and craftsmanship.

Luca Marchetti and Emanuele Quinz – mosign – artistic curation
José Klap and Sandor Lubbe – Zoo Magazine– creative direction
Henrik Vibskov – exhibition design
Premsela