ALL ABOUT THE JOURNEY
Dutch label ONTOUR, once again showcasing its products at Modefabriek, enjoyed the same level of success as Daily Paper: they too were an instant success 11 years ago with a series of T-shirts that were available at Colette in Paris in no time.
“We’ve been studying products like nerds these past few years,” says Remco van der Velden. Currently it’s a complete collection, featuring a mix of iconic designs that the designers – graduates of the Design Academy Eindhoven – continue to develop further. The follow up is communication, which needs to be ‘all about the journey’. After all, that’s the story.