Shoe designer Jan Jansen has already come quite a way and was a proud participant at Modefabriek, now that he once again owns his illustrious brand. “It is surprisingly international here. We just made a sale to an American client and they had never even heard of Jan Jansen.”
Millennial-style entrepreneurship certainly also applies to such new heroes as Daily Paper, which has taken befriended labels to its shop-in-shop in the More Department Store and was an integral part of Modefabriek’s #LEARN programme, including in an MF Talk about the collaboration with Puma.
In his MF Talk together with Patta and Levi’s, Perre van den Brink, Head of Content at VICE, emphasised the importance of authenticity in telling your story through social media. “Brands need to increasingly act as publisher: you need to communicate and engage your public continuously, and that requires a great deal of content.”
Modefabriek is much more than just two days of absorbing the latest collections, discovering brands and meeting new people. Modefabriek is ‘More Than Mode’: it is also a place to learn about important trends and tendencies, finding inspiration in unique individuals in the field, and acquiring essential knowledge for bringing out the best in your business. The #LEARN programme for 22 and 23 January is definitive, so mark your must-see MF Talks, Winter School Master Classes and Expert Sessions in your agenda!
MF Talks + Winter School + Expert
The Modefabriek lecture programme has expanded considerably over the past few years to become a complete #LEARN programme. Structural changes, such as digitalisation, Internet and the post-crisis retail situation, have unleashed an ambitious dynamic within our creative profession.
District D at Modefabriek is entirely dedicated to the theme LEARN / SHOP / EAT, and is the home of all of the #LEARN activities: MF Talks, Winter School and Expert.