Koen Warmerdam, 4530
Job title: Co-owner
For those who are not familiar with the label, could you describe it?
“My sister Laura and I started 4530 four years ago. We both have a background in fashion and always wanted to start a label together. It started with a pocket tee concept, which sold out immediately. We then progressed to four collections a year. This season, we’re presenting women’s clothing for the first time.”
Maurice Tuhusula (33), Pig & Hen
Job title: Sales and events
For those who are not familiar with your label, how would you describe it?
“We’re a men’s bracelet brand from North Amsterdam. Our Pig & Hen bracelets are handmade from sailing and ship rope. The idea originated from the owner of Pig & Hen, Dominique. He’s a sailor and once made a bracelet out of sailing wire. He received so many positive responses that he decided to make more bracelets. We showcased our products at Modefabriek for the first time four years ago and things have been moving upward ever since.”
“It’s 2017!” was proclaimed during the winter edition of Modefabriek, a reflection of our intention to do things differently. The buzz in all DISTRICTS: collaboration is an absolute must, as is staying true to yourself and your consumers, keeping both feet firmly on the ground, but with a fresh and creative approach and dream to pursue.
Shoe designer Jan Jansen has already come quite a way and was a proud participant at Modefabriek, now that he once again owns his illustrious brand. “It is surprisingly international here. We just made a sale to an American client and they had never even heard of Jan Jansen.”