Millennial-style entrepreneurship certainly also applies to such new heroes as Daily Paper, which has taken befriended labels to its shop-in-shop in the More Department Store and was an integral part of Modefabriek’s #LEARN programme, including in an MF Talk about the collaboration with Puma.
In his MF Talk together with Patta and Levi’s, Perre van den Brink, Head of Content at VICE, emphasised the importance of authenticity in telling your story through social media. “Brands need to increasingly act as publisher: you need to communicate and engage your public continuously, and that requires a great deal of content.”
Modefabriek is much more than just two days of absorbing the latest collections, discovering brands and meeting new people. Modefabriek is ‘More Than Mode’: it is also a place to learn about important trends and tendencies, finding inspiration in unique individuals in the field, and acquiring essential knowledge for bringing out the best in your business. The #LEARN programme for 22 and 23 January is definitive, so mark your must-see MF Talks, Winter School Master Classes and Expert Sessions in your agenda!
MF Talks + Winter School + Expert
The Modefabriek lecture programme has expanded considerably over the past few years to become a complete #LEARN programme. Structural changes, such as digitalisation, Internet and the post-crisis retail situation, have unleashed an ambitious dynamic within our creative profession.
District D at Modefabriek is entirely dedicated to the theme LEARN / SHOP / EAT, and is the home of all of the #LEARN activities: MF Talks, Winter School and Expert.
Hold your horses for some Fashion Galore! Modefabriek performs its Fashion Show in the ‘Connecting hall’
Shows start both days at:
12:00 // 13:00 // 14:00 // 15:00 // 16:00
This Trend Forecasting Fashion Show will highlight 4 hot to trot looking themes: Aristo-Stripes – Candy Jockeys – Show Ponies – Gamblers
During Modefabriek will Van Gils launch its new Sneaker Suit Winter collection. The Tailored Sportswear line was developed in collaboration with DJ Dannic. The collection consists of slim cut suits, jackets, trousers and shirts, in stretch and jerseys. Garment dyed joggers combined with brushed shirts and unconstructed jackets gives the collection a modern and less formal look.
On Sunday during The Borrel, ‘Van Gils x Dannic’ will entertain the crowd with a performance by the DJ himself. He will be spinning his records from 19:30 to 20:30. A unique opportunity to meet this world-class DJ live!
NOTE! You’re all invited for The Borrel by showing your MF-badge. Limited availability.
All pre-sale WINTER SCHOOL tickets are sold out, but maybe there are some chairs left, so ask Liestbeth (Fashion Council NL) at the entrance of Winter School in DISTRICT D. And check out the MF TALKS programme HERE, free to visit for all Modefabriek visitors.
‘Knowledge is the new black’ in our competitive arena, and scientists all agree: there is no better way to learn than to experience it yourself, in real time andface-to-face. read more