Programme

MF TALKS

Getting more popular by the season is the Modefabriek seminar program, also known as ‘MF Talks’. The daily schedule will be anounced soon! Make sure to check our website regularly,  so you don’t miss out on your favourite seminars!

And did you know all talks are free to visit for all Modefabriek visitors?

HAPPY VALLEY FASHION SHOW

Happy Valley Fashion Show

Hold your horses for some Fashion Galore! Modefabriek performs its Fashion Show in the ‘Connecting hall’

Shows start at:
12:00 // 13:00 // 14:00 // 15:00 // 16:00

This Trend Forecasting Fashion Show will highlight 4 hot to trot looking themes: Aristo-Stripes – Candy Jockeys – Show Ponies – Gamblers

CURATED STORE BY HTNK

Curated store by HTNK

What is the most fun way to discover new designers and start-up labels? Exactly: go shopping! The old favourites and new pop-up shops at Modefabriek are bigger and better than ever. ‘Curated store by HTNK’ will be present in District B. Buy here the best (streetwear) collections in town and discover all next generation superstars.

 

MORE DEPARTMENT STORE

MORE DEPARTMENT STORE Modefabriek

The ‘More than Mode’ campaign has taken Modefabriek to the next level on several fronts. The same can be said of the shopping options this winter. In this edition, you will find the MORE DEPARTMENT STORE in District D – where all MF Talks and the Winter School are held and everyone comes together for good food. This is without a doubt the hottest shop in the Netherlands, even if only for two days: 22 & 23 January.

For the XXL MORE DEPARTMENT STORE, Modefabriek has surrounded itself with the best possible partners, who in turn have selected their favourite brands and products with the main theme of ‘Athleisure’. You will find the following shop-in-shops around the large lighted dance floor:

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VIEWS

Winter School // DISTRICT D // #LEARN

Daily paper

All pre-sale WINTER SCHOOL tickets are sold out, but maybe there are some chairs left, so ask Liestbeth (Fashion Council NL) at the entrance of Winter School in DISTRICT D. And check out the MF TALKS programme HERE, free to visit for all Modefabriek visitors.

‘Knowledge is the new black’ in our competitive arena, and scientists all agree: there is no better way to learn than to experience it yourself, in real time andface-to-face. read more

VIEWS

THE FUTURE OF JOBS, JOBS OF THE FUTURE – HTNK

Jobs of the future

THE BEST PROFESSIONALS
HTNK hosts a 2-day platform about the jobs of today and tomorrow. Want to accelerate your professional self? Tune in and don’t drop out! The 3d edition of HTNK-the future of jobs & jobs of the future consists of 4 elements:

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VIEWS

BLURRED LINES – ONLINE SHOPPING EXPO

foto: Floor Knaapen

According to astrologers, we are in the middle of a transition to the ‘Age of Aquarius’. The truth is no longer black and white, opposites dissolve – between masculinity and femininity – it all becomes fluid. Transparent and dynamic, flow and flux, blurred and clear at the same time. Like water. All the products in this trend installation – a combination of fashion and accessories, design and interior – are instantly shoppable online.

You can’t miss it, BLURRED LINES is right there at the entrance in District C!

You can find the following design products and brands at the online shopping expo, for example: Pipe lamp – Diesel for Foscarini // Off Round mirror – Sabine Marcelis & Brit van Nerven // Synthesis Monolith – Honjie Yang // Looks – Johanna Bas Backer // Bubblegraphy vases – Oddness // Collaboration with Aliki van der Kruijs & Nike // Various products – Mae Engelgeer.. Or buy them directly at the exclusive online store of BLURRED LINES HERE.

VIEWS

EXPERT // FREE CONSULTS

Expert

We present 8 Expert desks where you can go for a one-on-one consultation from true experts in the fields of online marketing and social media. Simply come by at the moment it is most convenient for you!

Do you prefer to make an appointment in advance? Please email your questions to askmeanything@modefabriek.nl and we will send them to the EXPERT of your choice.

ONLINE MARKETING
Nesrin Özkan-Gökmen – Trueblood Digital
Visit Nesrin for advice related to your website, newsletter and app. For example: how to optimize your content to reach your goals and targets.

SEO & SEA
Lonneke Reitsma – Het Communicatielokaal
Lonneke explains what SEO and SEA means and how these resources can be used successfully to achieve more sales and relevant traffic to your website.

FACEBOOK MARKETING
Marlous de Weerd – Het Communicatielokaal
Marlous knows how to attract more customers through Facebook and to get them more engaged with your fan page. So if you need any Facebook advise, you should definitely visit her.

E-COMMERCE
Coen Freriks – COQTAIL
Coqtail offers online solutions for the fashion industry and build custom E-commerce platforms to stay future-proof in the ever-changing online environment.

PRODUCT PHOTOGRAPHY & CONTENT
Jelle Rood – Exposar
A One Stop Shop for all your product content, from packshot to text. Exposar helps fashion brands and retailers grow by delivering powerful product content quickly and without hassle.

ONLINE BRAND BUILDING & PR
Bieke van Orten – BEEX
The secret of a successful company, brand or product is to be extraordinary in how it looks, feels, smells and tastes. Bieke helps you to creates unforgettable online & offline experiences.

INSTAGRAM & SNAPCHAT
Kirsten Jassies – JustK
Social media and Fashion are the perfect fit: visually attractive, fast changes and lots to talk about. Kirsten knows the tricks to become a popular Snap- and Instabrand.

ONLINE CONTENT
Joyce Nafzger – Pretty Brilliant
Learn everything from Joyce you need to know about creating killer content for your website and social media channels.

These EXPERTS know everything about their profession and you can ask them anything about it!

VIEWS

Men’s fashion at its SUNDAY BEST

ouigi theodore
In the heart of District C – for Contemporary Classic, Cosmopolitan and high-end Cool – a bevy of international menswear pioneers will gather in the context of ‘Sunday Best’.

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VIEWS

GOLDFISHED HANG-OUT // SOUTHSIDE PIRATES

Goldfished, the online lifestyle cooperative, will be providing entertainment in the form of music, a photo booth with a ‘Boxing’ theme and live performances. They will also be providing the intro to The Borrel on Sunday, open to all Modefabriek visitors for the first time this edition! This is the line-up of Goldfished:

Sunday, January 22

11:00 – 12:30 // CAS AUGUST
12:30 – 14:00 // SIRENS
14:00 – 15:30 // K-SOUL
15:30 – 17:00 // JOSHUA J
17:00 – 17:20 // EAUXBY
17:25 – 17:45 // WAKEEM

Monday, January 23

11:00 – 12:30 // MATANDA (GOLDFISHEDGANG)
12:30 – 14:30 // GUILLEAUME
14:30 – 16:00 // ROWSU
16:00 – 18:00 // SWAKS

VIEWS

PUNK’S NOT DEAD

PUNK

Our tribute to the most iconic wardrobe pieces from the PUNK movement and how they entered fashion’s canon of ageless classics. PUNK’S NOT DEAD!

VIEWS