RETAIL FUTURE HOME
A new season with new collections and new trends is not always new enough. The shop itself may be in need of a revamping. During Modefabriek – 26 & 27 January 2014 at the Amsterdam RAI – visitors can explore the shop of the future at the interactive ‘Retail Future Home’ exhibition.
The Retail Future Home concept is the brainchild of ‘STUDIO by judith ter haar’ and has been developed into an ‘interactive trend forecasting experience’ at the request of Modefabriek. In other words, the display in the connecting hall – that can’t be missed – is not your everyday trend presentation, but an experience. Judith ter Haar, owner of the ‘curated store’ Jones Arnhem and, amongst other things, co-founder of the talent shop Coming Soon Arnhem, considers the shop of the future a home “where people live and share, where everyone is welcome and wants to be”. The metaphor of the house has been translated into various rooms in which creative entrepreneurs, fashion professionals and retailers join forces in their quest for new characteristics for the retailer of tomorrow.
Learning by being and doing
The experience rooms of the Retail Future Home are aptly called the ‘Sense Room’, ‘Curation Room’, ‘Apothecary’, ‘Silent Garden’ and the ‘We Room’. Food plays an important role within the concept as both a connector and direct indicator of new trends. Chef Werry van Leeuwen from Sugar Hill in Arnhem, for instance, will be enticing visitors in a unique manner into his ‘food lab’ and cultivation tables serve as a metaphor for the innovation process. Trends are presented as ingredients for a totally unique recipe. The ‘Retail Roadmap’ magazine also shares the results of a study into the future of experience concepts within retail. For the full programme click here.
The biggest change in our thinking about retail is, of course, a process, which entails opportunities for reflection and contemplation in the ‘Silent Garden’ but, above all, much sharing of experiences and knowledge. The latter takes place for the most part in the ‘We Room’, where an intensive programme with interactive dialogue and workshops under the direction of prominent experts will take place. All those who are interested can sign up for these inspiring sessions by e-mail. More information on all programme activities can be found on the Modefabriek website.
Retail Future Home is an initiative of Modefabriek and STUDIO by judith ter haar and supported in part by CLICK NL | NEXT FASHION, ArtEZ Institute of the Arts, Municipality of Arnhem, ABC and ARTLAB.