Ruby+Ed: Faux fur
After the success of last year, the British label Rudy+Ed returns to Modefabriek. In 2001, Rudy+Ed started their label as a niche brands with loafers, flip-flops and sandals for women. The brand was known for good style and quality, impossible for mass production. And they insisted. Gradually the label Ruby + Ed grew into a complete lifestyle label for women, men and children including outerwear, nightwear and accessories. Qualitative luxury and unique style are still very important but faux fur is leading.
The Arctic affects the color palette and materials this season at Ruby+Ed. Fabrics with colors of tundra, forest, dusk and oatmeal which are mixed with domestic and natural structures. Three colored pompom details and Scandinavian knitting patterns enrich the knitted collection with a playful twist. Eskimo tribal embroidery and patchwork are a clear line through the entire collection.
You can find Rudy+Ed in The Pavilion.