Ruby+Ed: Faux fur

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After the success of last year, the British label Rudy+Ed returns to Modefabriek. In 2001, Rudy+Ed started their label as a niche brands with loafers, flip-flops and sandals for women. The brand was known for good style and quality, impossible for mass production. And they insisted. Gradually the label Ruby + Ed grew into a complete lifestyle label for women, men and children including outerwear, nightwear and accessories. Qualitative luxury and unique style are still very important but faux fur is leading.

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The Arctic affects the color palette and materials this season at Ruby+Ed. Fabrics with colors of tundra, forest, dusk and oatmeal which are mixed with domestic and natural structures. Three colored pompom details and Scandinavian knitting patterns enrich the knitted collection with a playful twist. Eskimo tribal embroidery and patchwork are a clear line through the entire collection.

You can find Rudy+Ed in The Pavilion.