Story behind the name…Daily Paper

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The guys behind the Amsterdam based label Daily Paper, nowadays well-known for their T-shirts, started the company a few years ago with a blog. They blogged about fashion, lifestyle and everything they were interested in. To get some more attention and to put their blog in the spotlight they started their own T-shirt label. The T-shirts were an instant success and the two decided to stop their blog in 2010 and to continue as a clothing label.

Their new S/S collection is full of exciting graphical prints that give away the label’s African roots. View their collection at