1st reactions // Salon

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salon ModefabriekJeanine van Eerd was at high-end women’s platform Salon with Hale Bob and IHeart, all the way at the end where customers can get VIP Parking and have their own entrance. “Customers for this segment like to be inspired by luxury brands,” Van Eerd said: “they are very targeted visitors.” There is also a battle to be won in the higher segments. “Entrepreneurial customers can keep their businesses healthy by for example tactfully using social media but also by being the calling card for their shops. Positivity is very important: it’s important to create the sentiment ‘Wow! What a treat to be in this shop!’ I see more and more entrepreneurs very consciously waiting to put their collections on sale, and seeing that they can reinforce one another in doing so.”