PROGRAMME

Sublime

The pilot edition of Sublime will showcase Modefabriek’s pioneering spirit, at the cutting edge of cross marketing and brand experience, in a unique collaboration with a number of leading brands from various sectors. In a sequence of multidisciplinary ‘3D advertisements’ designed independently by Modefabriek, visitors will experience the ambitions of these brands in a way that goes far beyond the usual B2C or B2B style of product presentation. At the end, people will meet in a final setting to share inspiring ideas and hopefully to agree adventurous new collaborations.

On Sunday afternoon at 3.00 pm, David Shah, trend watcher and publisher/owner of View-Publications, will be giving a lecture for the press and invited guests.

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