Tag: avelon

NEW AT MODEFABRIEK// AVELON: VINTAGE FINDS AS STARTING POINT S/S 2012

written by Coen Wulms

A stiff jersey oversized top that someone had attached a big silk wrap to. Erik Frenken, (design) director of Avelon, discovered this vintage piece in Londen, and used it as the starting point of part of the spring/summer collection.

‘Avelon balances between elegant design and the cool and roughness of street style. I think an outfit is cooler when it is not too polished. A look should always have an I Don’t Care element. The fact that the two fabrics in that vintage top were put together in a rough way was that element to me. I liked that a lot’, explains Frenken. Read more »

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Featured: Avelon

Avelon is a new name at Modefabriek as well. René Rozendaal, sales director of the dutch brand on deciding to participate:

‘Modefabriek truly offers room for creativity. The progressive character of the trade show therefore fits well with the vision of an ambitious and progressive brand like Avelon: Making design available to retailers and consumers. By participating at Modefabriek we can stay true to our dutch heritage and at the same time expand our international reach, based on the large number of foreign visitors.’ Read more »

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