Tag: catwalk

Viral Social Media Experience

While setting up a new retail chain in West Africa I have been busy trying to think of new ways to promote the brand during opening. What is it that makes a brands name spread over the world like wildfire? The answer is simple, the mix of viral and social media. You would need to create an event or brand experience which gets the consumers talking….. Social Media talking.
One such event was planned at last summers London Fashion Week by Blackberry. In celebration of the launch of their latest Blackberry telephone, they gave members of the public a chance to be a famous catwalk model, and star in their very own live show on the London Fashion Catwalk, by Blackberry.

How they did it? The transformed a space on High Street Kensington into a catwalk with no audience, giving fashionistas a chance to strut their stuff. But a catwalk with no audience isn’t lots of fun, so Blackberry used green-screen technology and transformed the space into a full-on catwalk experience, complete with a true fashion loving audience.

Blackberry would then film the fashion show and send it directly to the aspiring ‘catwalk-model,’ letting them share it with all their friends on Facebook, Twitter, and Youtube. Therefore creating a unique viral clip for all those sharing it. A true Viral Social Media Experience.

Next & Cutting Edge catwalk video