Tag: film

Blueprint

FILM IS THE FUTURE

Gareth Pugh is one of the most fascinating creative minds at the moment. Glamcult and Mr. Pugh have one thing in common; we both think fashion film is the medium of today. Fashion film is still exciting in a way that fashion photography often isn’t these days.

Since Gareth’s first collection at London Fashion Week in 2005, his shows still draw standing ovations as he continues to blur the lines between high fashion and art. His vision was the antidote to the pared-down aesthetic of the previous decade.

Nowadays Gareth Pugh is also known for his breathtaking innovative fashion films, in collaboration with filmmaker Ruth Hogben. The films are translations of what is going on in the designer’s head; they allow you to get deeper into his inner world. The films are remarkably iconic and scream Gareth Pugh. They take each collection to a mysterious world of rectangular folded designs and body movement where climactic sounds touch your soul; it’s an explosive innovation to fashion films.