Tag: Hyun Yeu

Hyun Yeu

Over a year ago I met Korea-born designer Hyun Yeu. It was his PR agent Jan Schoon who phoned me to mention I had to meet the Gerrit Rietveld Academy graduate as his work could be something interesting for me to use. When google-ing the designer I remember seeing beautiful womenswear, lots of see-through materials, shape and volume. However when meeting the designer and seeing his latest collection in person I came across menswear, many short blazers and suits in different colors. Conclusion: I never borrowed a single piece.

The second time Jan invited me to come and see his collection it was in combination with another emerging designer, Ehud. It was there and then that I discovered Hyun his eye for detail, from the horn buttons with his name, to the crooked fit or even a folded second layer somewhere un-expected. I could also see a very interesting balance between classic items that would easily sell to ones who were more creative and daring.

Two weeks ago it was Hyun himself calling me to tell me he was nominated as one of the five finalists for the Dutch Fashion Awards 2011. He asked if I could come and see his archive as well current collection and turn it around towards one strong and suitable signature that he could show the judges and in-crowd coming to the event. In the end he didn’t went home with the main prize, but he did win the Dutch Incubator Award which gave him the opportunity to collaborate on a collection with high-fashion department store De Bijenkorf. It seemed as if the judges were pleased with Hyun his total package and his understanding for detail and quality.

From all the emerging designers in The Netherlands I have Hyun Yeu high on my list. When thinking about who’s doing menswear, the list gets even shorter and he may actually be on top. If I could name any emerging designer in our country to keep an eye on, Hyun Yeu is definitely one to watch.

Hyun Yeu will be attending and presenting at Pitti Uomo in Florence, Tranoi in Paris and Gallery 2020 in Antwerp this January. His collection can be bought at selected stores in Amsterdam, Berlin and Seoul. The collaboration with De Bijenkorf will be starting this winter and hopefully available from mid-2012 on. For more information, please visit his website adolesscent.com

Dutch Fashion Awards

Modefabriek congratulates fashion talents Conny Groenewegen and Hyun Yeu with winning the fifth edition of the Dutch Fashion Awards!