studio JUX: Dutch design with a twist
Fashion that you can wear proudly: studio JUX gives you Dutch design with a smart twist and a conscious mind. Never too shy to view life with a positive state of mind, their designs tell stories of understated luxury in unexpected details and innovative fabrics. Like dresses that are made of sustainable wood and coats of recycled yarn. And the cardigans are hand knitted by Read more »
Miss Green: Natural basics for happy women!
Looking good starts with the right basics. That might sound easy, but it is not. Try to find good basics, that last and are always available, for ever and ever… That is why Maaike Groen started Miss Green: Stylish, timeless ánd sustainable. A brand for busy women, with items that combine endlessly with Read more »
As in the previous edition, the HTNK ‘indigo edition’ Shop will be located in the middle of the Blueprint platform, with an appropriate selection of exclusive goodies from the network of this Amsterdam fashion matchmaker. The Options! X Mint Store is a new collaboration between Mint, the new platform for sustainable fashion labels, and Options!, the shop at The Exchange Hotel, the most fashionable hotel in Amsterdam. Trash & Treasures and Mendo Bookstore will once again be featured in this edition, with their popular shops bursting with inspiration and unique fashion finds.
With its positive, progressive focus on sustainable and ethical fashion, MINT has also proved to be a very topical new feature. The fearless drive of this mainly young generation of fashion designers and decision makers offers a tantalising glimpse of the future of the fashion industry. The ultra-fresh and stylish MINT exhibition platform also merited an updated look. The first labels to have registered for this edition of MINT – Eco Couture, Format, L’Herbe Rouge, MLY, OAT Shoes, O My Bag, People Tree, studio JUX, Twin Couture and Underprotection – also include the two newcomers Löv and Komodo.
Halina Reijn for Mint
Under the banner “Forward Fashion”, MINT presented the future of fashion. Forward Fashion offers clothing produced in a way that respects people, animals and the environment without compromising on style. At this edition, MINT was confined to a small selection of brands, such as Elsien Gringhuis, whose catwalk show was warmly received. However, at the next edition, MINT will be doing things on a much larger scale!