Tag: shop

Great minds think alike WON HUNDRED

“Clothing is about emotions.” That is what Nikolaj Nielsen told us as a reason to not always  follow the made plans. And I’m sure he’s right. As well in fashion there are many moments of making decisions. A lot of us will probably recognize them as moments of comparing different outcomes, often by visualizing them in your head for they’re yet a work of imagination in a lead in to, what we hope to be,  the right picture. Sometimes it may only cover the question about a certain lipstick color, or whether the choice of footwear for your model will fall on high heels or a pair of flat shoes. Having made up our mind on details as such will lead us to knowing how they will affect  your general picture and help to chose for a day light instead of flash light, or vice versa.  But with the other things, bigger things, the things that will take months or years before you even get a glimpse of a concrete result,  you can only stick your gut feeling and hope for the best.

For the founder of the Danish brand Won Hundred, it was an exciting but easy decision. Sometimes things cross your path and they just feel right. So together with the great brains behind the multiple brand store Centre Neuf, Cindy Bonenberg and Frans Torque, they opened a first flag-ship store outside of Denmark, here in Amsterdam on the corner of Utrechtsestraat en Prinsengracht. Maybe it wasn’t the exact plan, but a very nice opportunity in combination with the right people and the right spot for this pretty brand that is known as a typical Scandinavian-one, with the perfect mix of the familiar comfortable minimalism and refined finishing touch. Just like the brand new store itself, the collection is clean, fresh, and with subtile details that make it authentic and recognizable without screaming branding. Exactly like we are used to of our northern neighbors.

But! It’s not completely inarticulate for Won Hundred to be based in Amsterdam since the head of design is the Dutch Kelly Konings. Graduated at ArtEZ in Arnhem, she started working for H&M in 2004. After this experience with one of the biggest fashion companies on earth she moved on to the Swedish label Velour, and in 2009

ended up as head of design of Won Hundred in Copenhagen. In my opinion they set a good example of a team of people that fit together rather well. It feels right and that you can tell from the moment you you walk into the shop. For a new pair of fresh jeans, the must-have nerdy sandal, or your new favorite knitted sweater. Open: from 23rd of March, Utrechtsestraat 117, Amsterdam

The wonderful world of Nummer 9

It does not happen very often that stores in Amsterdam give you the feeling of international allure and service. However, when you look hard enough, there are a few gems out there that know exactly what the modern customer is looking for. Behold Nummer 9: a store in the center of Amsterdam with a selection of the most amazing young brands, excellent service and an interior that made me feel like I was in a high end New York boutique all over again. Nummer 9 is everything a boutique should be: genuine, unpretentious, to the point and ready to make you succeed. The fact that the owner is only 25 and really knows what she’s talking about makes the whole shopping experience even better. You won’t understand my enthusiasm until you’ve actually paid a visit to the store, so my advice would be just that. Afterwards we can talk and gush about the brands together!

Sneakerology by Facet Studio

written by Frame Mag

To display nearly 300 pairs of shoes in one compact space, Facet Studio’s design team created an unique organizational system that neatly merchandises footwear.

A boxed shoe display wall casts dazzling patterns in shape and colour throughout the 55-sq-m shop. Each shoe is presented in its own 200mm by 600mm plywood box, which are each slightly offset from one another. Displayed like museum artefacts, the products are ordered and numbered.

To learn more about each shoe design and function, shoppers can use touch-screen units in the centre of the store and enter the product’s coding number (which is labeled beside the corresponding box).

‘By placing our design focus on ways to correctly understand the merchandise, it’s an attempt at capturing “sneakers” in a scholarly fashion,’ say the Facet Studio team.