Tag: sublime

Sublime

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Sublime

Sublime video

Sublime

The pilot edition of Sublime will showcase Modefabriek’s pioneering spirit, at the cutting edge of cross marketing and brand experience, in a unique collaboration with a number of leading brands from various sectors. In a sequence of multidisciplinary ‘3D advertisements’ designed independently by Modefabriek, visitors will experience the ambitions of these brands in a way that goes far beyond the usual B2C or B2B style of product presentation. At the end, people will meet in a final setting to share inspiring ideas and hopefully to agree adventurous new collaborations.

On Sunday afternoon at 3.00 pm, David Shah, trend watcher and publisher/owner of View-Publications, will be giving a lecture for the press and invited guests.

Newsflash

- The 16 participants of Next & Cutting Edge will be presenting their collections on both the catwalk and salon style in the Next & Cutting Edge area.

- The Trash & Treasures section is a garage sale deluxe, with new labels, vintage, accessories, luxury streetwear and interesting books, music, fantastic finger food and delicious drinks.

- In keeping with tradition, the first day of Modefabriek will conclude with ‘The Borrel’, where retailers, suppliers, stylists and journalists can meet and mingle in an informal setting.

- Modefabriek is continuing its collaboration with retail organisation Deco and presenting an eclectic mix of mention-worthy men’s labels under the name ‘MF and Deco Present…’.

- Prolonged due to success: high-end vintage salon sale by Heleen Hülsmann in the heart of Refined+, with little or never worn shoes, bags and costume jewellery from designers like Balenciaga, Balmain, Westwood and Prada.

- Sublime is a brand-new and highly innovative brand exhibition. It is an interesting and interactive platform which showcases top brands from various sectors.

Sublime: Modefabriek’s new platform

At the 32^nd Modefabriek, on 22 and 23 January2012 in the Amsterdam RAI, visitors and exhibitors can get acquainted with the latest brand exhibition platform, Sublime. Although a pilot, this impressive, innovative platform for top brands in all sectors – even those outside the fashion industry – once again shows Modefabriek as a pioneer. The first Sublime promises unique brand experiences for Mercedes-Benz, Miele, Persol, Hugo Boss and Boss Bottled from Procter & Gamble.

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