Amsterdam Fashion Trade Event

Amsterdam Fashion Trade Event

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Modefabriek is infinitely More than Mode.

Fashion mirrors current times

Following last week's interesting interview, we talked with another consumer trend expert. Trend analyst Christine Boland was expecting to have to do her research for the winter forecast all over again when COVID-19 had arrived. But instead, she sees that the crisis turns out to be a true catalyst, rapidly pushing forward developments that had already started to surface in the pre-Corona era: the need to slow down, to re-evaluate the current status quo and to (re)use and renew all that already exists.

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The Emperor's new clothing

This week we spoke to trendwatcher Jan Agelink about being at home, standing still and taking time. We chatted about what the consequences are for the future of the fashion industry and which consumer trends are arising out of all that is happening right now. This article is filled with positivity and inspiration to push the fashion industry to the next level with a reignited, post-Corona mindset.

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Modefabriek and Euretco partner with Fashion Cloud

We’re excited to share with you that Modefabriek and Euretco Fashion join Fashion Cloud as event partners in organizing their Digital Fashion Week. From 28 to 30 July, fashion entrepreneurs can immerse themselves in this digital exhibition concept, with brand sessions and an inspiring program with talks and masterclasses.

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Samen sterker: Een nieuw model voor de modeketen (Dutch only)

Hoe bereid je je als modemerk en moderetailer voor op het komende inkoopseizoen? Een focus op alleen de eigen business is een lose-lose situatie. Alleen met een paradigmashift in de hele keten kunnen we de multi-brand retail behouden.

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Proud to present you: B2B marketplace by Modefabriek

Modefabriek will soon launch its brand new online platform that connects the fashion industry all year round and stimulates business. We do this with everyone who is already active in the Dutch and Belgian fashion industry, or is looking to make their first move.

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Brand new online platform launches July 2020

July 2020 we will launch our brand new online platform with B2B marketplace! The platform that connects the fashion industry and boosts business.

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Optimise sales: 5 expert tips on online tools

Our ability to adapt to change is just one example of how we can survive challenging times. The COVID-19 pandemic pushes many brands, retailers and other fashion professionals into thinking about different business models. Whilst there are many options available on the internet, it’s important to know which online channels and tools deliver the best results.

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Be where your people are: Now is the time to go online

Being home-bound equals ‘online shopping mode ON’. Research by GfK shows COVID-19 pushing revenues up to 60 to 70 percent higher than pre-Corona for non-food web-shops. Many ‘offline’ shops now sell through social media, web-shops, and other sales platforms. Sales tools like these can be up and ready to rock and roll within hours. And there is much more... For all who like to get aboard: this is how you do it.

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Growing overstock: What to do about it

As the government called for an extension of the intelligent lockdown, the uncertainty amongst the Dutch fashion industry grows. Now that the doors of brick-and-mortar shops remain closed, the biggest hurdle is to find new solutions for the growing overstock. What this problem predominantly reveals is the need for collaboration, for creative problem solving and the rethinking of industry concepts. We have listed a few solutions for you.

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TAKEAWAY TRENDS

Ambitious professionals from all generations and styles were united for two inspirational days at the winter edition of Mo- defabriek. Which megatrends and new tools are shaping the future rules of play? What can we learn from the success of others? And what do the pioneers have to say? The MF TALKS and EXPERT Workshops were packed. These are the essential Takeaway Trends for the kick-off of the new decade:

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MODEFABRIEK X MAFB (FASHION FEST) X MUSEUM VAN LOON

On Saturday 7 december, fashion fest 2019 x Museum van Loon took place: the grande finale of the multidisciplinary education program for young fashion talents. Caroline Krouwels, our Creative Director, had the honour to award the winners with an installation during Modefabriek Winter 2020 -as we truly believe in hard work and supporting talent!

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Takeaway trends for S/S 2020

What were the dominant trends at this summer’s edition of Modefabriek? Which developments impact our taste, our behaviour and our professional field? These are the Takeaway Trends for and ahead of Spring/Summer 2020: DIGITAL DELIGHTS, I LIKE YOUR STYLE and ENDGAME: ACT NOW.

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Modefabriek goes OFF_ site for the first time: OFF_SOUTH

On Monday July 8, we opened the doors of temp. for the very first edition of OFF_SOUTH by Modefabriek. A new set-up, a different vibe: more relaxed, a beehive, easy and casual, with a focus on key products, music, food, bars, and ultimately a BBQ and drinks with a DJ.

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8-9 JULY 2019: MONDAY & TUESDAY!

Please note: This Summer, Modefabriek will take place on Monday 8th + Tuesday 9th of July. So, Sunday is a day of rest and a day to get ready!

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MODEFABRIEK INNOVATES WITH DESTINATION EVENT ‘OFF_SOUTH’

This summer, get ready for a pioneering, new generation fashion meet-up: OFF_SOUTH BY MODEFABRIEK.

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Modefabriek Summer 2019 Campaign

This Summer, we're going blue. We'll be diving into a deep pool of ultramarine, meditating under a serene blue sky and sipping blue curaçao.

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Takeaway Trends for 2019

The winter edition of Modefabriek held at RAI Amsterdam on Sunday 20 and Monday 21 January was all about the future: the fashion industry knows that things have to change, and is facing the challenge with a positive mindset. These are – no two ways about it – the Takeaway Trends for 2019: DO! & DISRUPT, MAKE IT FUN, TRUST & TRANSPARENCY and GO CHANGE!

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Modefabriek is More than Mode!
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