Coastal Grandmother 2024/25 Update: The enduring Tiktok trend

14 Jun 2024
Door Modefabriek

While the term ‘Coastal Grandmother’ was first introduced by TikTok influencer Lex Nicoleta back in 2022, the aesthetic is still relevant for consumers in 2024 and beyond. Nicoleta referenced characters such as Erica Barry, (Diane Keaton), in Nancy Meyer’s movie ‘Something’s Gotta Give’ as inspiration for the look. She pictured a series of classic put-together styles worn by an older woman who lives by the ocean, tends her garden and shops at the farmer’s market. Her closet would include striped button-downs, wide leg pants, turtlenecks, cable knits and straw hats. Just 26 years old at the time, Nicoleta made it clear that you don’t need grandchildren to adopt the look. Along with the quiet luxury aesthetic, this is a classically modern style that has longevity for customers of all ages. As our thoughts move on to Spring/Summer 2025 we can take inspiration from the following looks.

Polo Ralph Lauren SS24

For his Polo SS24 collection, (in-stores now), Ralph Lauren went all-in on the aesthetic to include colorful striped shirts, khaki trench coats, linen pants and chambray and denim pieces.


Inspiration from the runways

Gauchere SS24: designer, Marie-Christine Statz

Gauchere SS24/ look 8

Look 8: a white turtle-neck under a beige knit with bleached denim baggy jeans. Accessories included clear framed glasses.

Daniela Gregis SS24

Daniela Gregis SS24/ look 10

Look 10: a trench coat over a shirt and pants all in off-white crinkled cotton was accessorized with suede desert boots. A crochet multi-colored bag added a pop of color.

Want to read more about inspiring looks? Click on the link below to read the entire article on FashionUnited.

Written by Jayne Mountford, FashionUnited

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