Before, during and after Modefabriek: The Naked Edition on 24 and 25 January 2021, we will increase our reach by deploying both the event and the digital platform at the same time. Modefabriek is the online and offline fashion trade event.
Due to the strengthening effect of both platforms, Modefabriek, together with exhibitors and visitors, is taking an important new step in optimally connecting its customers, network and experience. This omnichannel presence makes Modefabriek accessible to everyone.
Widen the scope
Caroline Krouwels, Director of Modefabriek: “New in our upcoming edition is that in the weeks around our event, we will be offering our customers all kinds of extra options on our digital platform to also be actively present online and widen their scope. For the first time, it will be possible to simultaneously share your collections and expand your network offline and online. For four weeks, participants will be able to expand their reach by adding video content to their virtual showrooms."
With the organization of The Naked Edition on 24 and 25 January 2021, Modefabriek responds to the need of the entire fashion community to meet each other live again. With a different set-up, a new vibe, but with a remained focus on connecting – and, of course, corona-proof!
Power of online
On Modefabriek.nl, the digital platform that connects the fashion industry and stimulates business, exhibitors and visitors can connect all year round. At the time of The Naked Edition in January, labels and fashion solutions are given the opportunity to expand their reach with extra video content on the platform and retailers will be able to now optimize and extend their visit to Modefabriek.
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